The issue
Where people cannot be trusted controls may be put in place to inhibit
or reprehend deviant behavior. If people could be
trusted to pay for all merchandise taken out of a store, retailing operational
costs would be lower and all would benefit. However, we know that some controls
are necessary. What we do not know as clearly is whether the need for such
controls varies with culture. To reveal this possible association I would like to carry out this simple experiment in several environments.
I am particularly interested in comparing Anglo-Saxon environments with several European and Latin American ones, but I am also curious as to the outcomes in Middle-East countries, besides India, China, and others. Do not be shy, if you are curious yourself, please carry out the test below and share the results with me. I will consolidate the results share them with all, giving credit for your collaboration and only disclosing your affiliation if you allow to. If you wish to participate please request from me a table to log your findings, in order to make them comparable with the work of others.
Of course this simple experiment cannot reveal all the complexities of reasons for the possible lack of trust in an organization. It may simply reveal no more than a few opportunists lurk around. But the results may inspire adequate policies to curb deleterious behaviour and smoothen unwanted outcomes. For instance a large company may wish to carry this experiment in several countries, or a single business unit in one country may wish to carry out this experiment in different plants in order to figure out where it may make sense to deploy and ethical oriented training first, or even where to redesign the policies that may be triggering the unwanted behaviour.
The experiment:
In an unsupervised get-together place like an office watering hole,
leave a box of sweets or similar individually wrapped treat and a small box to
collect the unsupervised sales of those sweets. Unless you are at Google - where this experiment would make little sense - those corporate watering holes
usually do not offer more than water, coffee and tea. Choose a watering hole that will
be visited by at least 10 people in the time interval you choose to work with.
Make sure there are no hidden cameras filming the area. Request eventual
cleaners or administrators not to interfere nor comment on the experiment. If the watering hole is visited by at least ten people they are unlikely to start asking who put that box for what reason.
On the box stick a note indicating the individual price of the sweets in
your currency. Make sure that the price to pay for the individual goodies is
not much greater than twice what the people would have to pay for the sweets if
they purchased them in a sealed container. For instance, if twenty Ferrero
Rocher bonbons in a box retail for $20 in your city, charge no more than $2 for
each Ferrero Rocher bonbon you leave for clients to take (and pay). Baci
bonbons or anything reasonable in your culture will do. Also, if possible,
price in integers and avoid having to use small change. If you need to charge non-integer prices you may leave some coins in the money box to facilitate change. Allow a couple of hours to go
by (whatever time may be reasonable to you) before you remove both the bonbons and
the money (if any). Fill out the log table below on a new sheet of paper each time you carry out the experiment; this could be all in the same day, perhaps in different floors or in different watering holes on the same floor.
If you want to take this even further, which I would much appreciate, during the following day rplease repeat the experiment adding, to the note with the price, that the proceeds of the sale will be donated to a charity; and really donate to a worthy charity.
What will this experiment show?
The extent to which you raise less money than you should will indicate how much attention you should be paying to rogue behaviour by your employees or colleagues. The reason for the organizationally deleterious behaviour is harder to ascertain, and you may want to look more carefully into this. Some training may be necessary, but there may be a generalized disatisfaction which is encouraging organization members to take back on the organization where they feel they can. But do not doubt, if your people take merchandise without paying even when asked to pay, your organization may be in trouble.
The log table
| Log,
version: 3, May 26, 2008, Make sure to calculate and
fill-out cells as indicated below |
1st
test, answers in this column |
2nd test
(Charity) |
| (a) Bonbons
initially left in box |
|
|
| (b) Bonbons
retrieved |
|
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| ( c ) Bonbons
missing |
||
| (d) Your sale
price, In your currency, of individual bonbons |
|
|
| (e) Money, in your currency, initially left by you in the money
box, at the beginning of each experiment for small change or to enticing
spending, it may be none (zero), but my advice is that you leave at
least the amount necessary to by one bonbon. |
|
|
| (f) Expected net income: money you should have found in the box at
the end of experiment, net of the initial money you may have left there
(sales proceeds minus money put into box by yourself). calculate as in lines
(c) x (d) - (e) |
||
| (g) Effective sales income: money effectively found in the box, minus (e) if you left any initially. | ||
| Ratio of Effective net sales income to expected income.
Divide line (g) by line (f) |
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| Approx
interval in hours between leaving bonbons and retrieving them (target between
2 and 8 hours) |
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| Approx number
of visitors during interval above |
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| Type of
environment: office workers, grad or under grad students, executives, general
public or employees |
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| Modal
(estimate) age of visitors (most frequent likely age) |
|
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| Modal (estimate) years of schooling since kindergarten of visitors
to the watering hole. (Most frequent number of years of formal schooling
after pre-school. Ex. if they completed a university degree they
are likely to have some 17 years of formal schooling). |
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| City where the
experiment was carried out. Write down location if more than one in the
same city. |
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| Do participants visiting the watering hole know each other on a first-name basis? Write down the most appropriate: most do, some do, not really | ||
| City where the experiment was carried out. Write down all
locations if more than one in the same city. |
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| Approximate number of inhabitants in the city? | |
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| Your name |
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| your email: |
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| your
institutional affiliation (only for credit purposes) |
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| Currency |
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| Brand name of
bonbons used in this experiment |
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| Exchange rate
in your city: How much of your currency per US Dollar? |
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| Price, in your
currency, of the simplest MacDonald's hamburger near you |
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| Date
experiment was carried out? dd/mm/yyyy |
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| Thank you very much. |
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| Any questions? |
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| ask Alfredo Behrens |
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| |
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| ab@alfredobehrens.com |